Gladstone

Mark Mayerson mayerson at sidefx.sidefx.com
Fri Apr 29 15:56:30 CEST 1994


I can't agree with David about Gladstone publishing more titles.  I think
that's been the bane of the American comics biz.  Marvel regularly expands
with dozens of extra titles, trying to monopolize shelf space.  Inevitably,
the retailers can't support this expansion and everything collapses back
to a normal level.

Some of the most successful comics companies have done it with very few
titles.  EC and early '60's Marvel both succeeded with under 10 titles
per company.  How many Disney titles were regularly published in the
1950's anyway?

I do agree with David that Gladstone needs to advertise better.  They've
got to create more of a demand for the titles, so that readers ask for
them and retailers stock them.

On a different subject, in Toronto I've seen Marvel distributed Disneys
at Coles bookstores, including the immodestly and innacurately titled
World's Biggest Bookstore.  I don't have any idea how well they sell,
though.
___________________________________________________________________
Mark Mayerson				Side Effects Software Inc.,
Internet:  mayerson at sidefx.com          Toronto, Ontario, Canada
					(416) 366-4607	  



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