Gladstone's advertising
Ed Berndt
eberndt at mirage.esd123.wednet.edu
Wed Nov 23 19:09:04 CET 1994
Hi everyone,
This is the first time that I have written. Gladstone's and Marvels
advertising is simply terrible. On top of that their distribution system
is awful. I cannot find either gladstone or marviel disney comics here
in the Tri-Cities (Pasco, Kennewick, Richland). I am having severe
withdrawal symptoms since I have been reading Disney for 35 years. I
have every Disney Donald Duck and Uncle Scrooge comic from 1957 through
1991. After that I have only some of them because they are next to
impossible to find. I guess I will have to subscribe by finding
Gladstones address from one of their comics I purchased before the
promblem in finding them came about.
Why do they not advertise and why is their distributin system so bad.
There are many people that I know that would buy Disney comics except
that they cannnot find any of them.
I am very puzzled by this. Well, sorry, I just had to get it off my
back, withdrawal symptoms you know. :-)
Have a good day,
Ed Berndt
Basin Elementary * *
E-Mail Address: eberndt at mirage.esd123.wednet.edu @
:-) :-) :-) :-) Have a good day. :-) :-) <->
On Wed, 23 Nov 1994, DAVID.A.GERSTEIN wrote:
> Dear Folks,
>
> Matti Maenpaa explained where Gladstone's readership comes
> from, then explained that the strength of that market meant that
> further advertising wasn't needed. Well, let's start the inevitable
> argument. ;-)
>
> You see, KIDS are overlooked when Gladstone's comics aren't
> advertised! I have talked to dozens of kids who are great Disney
> fans and who, when shown Gladstones from my collection, loved them.
> Many of them started buying them after seeing those I showed them.
> But none of them knew that the comics even exist. Comic shops have
> no advertising for Gladstones anywhere in them. Neither do any of
> the comic fanzines, dull as they are, which are popular with the
> younger crowd (tripe like "Wizard", I mean). Those fanzines don't
> have articles about Gladstone 99% of the time. Is it because ducks
> aren't hip? Face it. Marvel BUYS DOZENS of ads in "Wizard." Hence,
> "Wizard" covers Marvel extensively. If Gladstone began buying ads in
> that pathetic (but well-read) magazine, Wizard would probably look
> more kindly toward covering their publications. Did anyone notice
> how the "Diamond Previews" catalogue magazine has devoted less space
> to Gladstones since they stopped buying a one-page ad? Sad to say,
> money is everything when comic-world power moguls splash praise on a
> concept and series. (The one exception to all of this, BONE, seems to
> have been praised by the moguls just so that they could make
> themselves look good. It is one of the best new comics in literally
> decades -- already a classic -- but the media's hype about it seems
> unfortunately transparent to me.)
>
> When I went into a German comic shop, I saw the German reprints
> of Gladstone albums on a specially-prepared cardboard stand made by
> Ehapa. The stand had a huge head of Donald at the top. When I
> bought some random comics, I took them out of the shop in a bag which
> had Ehapa's logo on it and huge illos of CBL Album covers there, too.
> Ehapa makes those bags and sells 'em cheap as dirt (or maybe even
> GIVES them away) to comic shops as part of a promotional scheme.
> THIS is what Gladstone really needs to do. Sure, they're surviving
> now. But you never know what you can do until you try.
>
> So how are Marvel's Disney comics doing?
>
> David Gerstein
> <9475609 at arran.sms.ed.ac.uk>
>
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