Analysis of Donald Duck comics

Gianfranco Goria - Anonima Fumetti - Italian Cartoonists Society goria at inrete.alpcom.it
Tue Jun 6 12:00:49 CEST 1995


>a chain gang who roar with laughter ...
I remember that movie!...
And the analysis of that book was linked to the times... And they could not
understand that there is a big difference in the stories: each artist has
his own "world" to describe. There is not a unique "Disney world". Each
artist says something that is a little bit different from the other. Do you
remeber when people did not know the names of the authors? People believed
that all stories (and movies) were made by Walt Disney himself!!! Now we
know this is not the truth.
And there is a big difference beetween the industry (whose main "ideal" is
making lots of money for itself, and many times that's the only ideal) and
the artist (whose ideal is to make something good, or something that people
will appreciate, or to say something he believes in, and so on). So we see
that making comics (or books, or movies) is a strange mix. 
Sure, in Italy people think that a big big big industry as Disney just
consider us as a "colony". May be it's true. Almost all the money made with
the work of a big lot of italian artists on the Disney characters goes back
to the USA (no... to the Walt Disney co. ...): see, we make 400 stories in a
year, we sell millions and millions of copies of Disney comics made entirely
in Italy (texts and drawings) in Italian style, each week. And they pay the
artists no royalties, they even don't give back the originals! And they pay
the artist about 35$ each page of text and 60$ each page of drawing. Just as
a colony... And the so big presence of Disney magazines (about 30!) in the
news vendors, destroied almost all the other Italian comics magazines for
children, making a monopoly thanks to the big and rich organization of the
WDco (and the fact that Disney characters are so lovely)... This did not
happen in France, may be cause they had such a lot of very good comics of
their own, before the advent of the Disney industry (and a very different
story in the last World War II!).
So, you see, these are real problems (the kind of problems that made
possible the American colonies revolution against the U.K....), while it's
impossible to say that there is an organized "Disney thought" to pass the
capitalistic thought through the comics. There is no need of it! Disney is
simply a capitalistic industry, which knows well how to make money for
itself, even letting the artists talk about ecology, or, may be (as Barks
and a lot of others did in their amusing stories) talking against the
capitalistic ideology...




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