mrhode at hotmail.com
Tue Dec 19 16:03:42 CET 2000
Monday December 18 10:45 AM ET
The Best and the Brightest: Donald Duck
HELSINKI (Reuters) - In its quest to hire the best and brightest, Finnish
mobile phone software maker Wapit Ltd turned to Donald Duck.
The company has taken out an ad in the weekly comic featuring the web-footed
Walt Disney Co. cartoon star.
``We've found that many of the best IT people read Donald Duck,'' Wapit
marketing director and founder Mato Valtonen, the former singer in the spoof
rockabilly band Leningrad Cowboys, said.
``A lot of our own employees read it and they say their friends and
colleagues are huge fans,'' he told Reuters.
A spokeswoman at the comic book's publisher in Finland, Helsinki Media, said
that some 27,000 Finns read the comic every year, the majority between the
ages of seven and 45.
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