Reading in America and elsewhere

[L. Schulte]

Part of the problem with low sales of comics is the general decline of 
reading of all kinds.

I have read that book stores in America are kept alive by less than 10% of 
the population.  Consider: the population of the U.S. is around 270 
million.  If a book sells a million copies, it is considered a huge 
success.  But that is less than 1% even of the adult population.
In classical music it is even worse: the market share is at 3% right 
now.  If a classical CD sells 5,000 copies, that is considered a huge success!
So if Disney comics are selling several thousand copies, perhaps that is 
not so bad.