Brazilian Christmas Issues
asaramelli at ig.com.br
Thu Oct 20 18:48:37 CEST 2005
Hello Chuck Munson and everyone !
The top selling channel for Editora Abril is the subscriptions ,
where the magazines are delivered not by mail companies,
they have their own logistic structure to deliver the magazines.
For the specific Disney Comics magazines case, Editora Abril don´t
sell it by subscriptions since almost five years !
Another very important selling channel is shops (periodical boards), and
supermarkets , the only places where the Disney Comics magazines are selled
For people who live elsewhere, Editora Abril is offering the possibility to
buy the magazines by the internet, but you need to pay for the mail.
The problem is not exactly pay for the mail.
Because it´s more difficult to buy Disney Comics, they gives you much more
work, at the same time the other comics like Monicas Gangs, Menino
Maluquinho and Revista Recreio, another magazine for children by the
Editora Abril, are being normally distributed, by all sales channels.
So the people buy another alternative comics, and no more buy Disney Comics.
In my personal opinion it´s the worst professional marketing plan in all
Maybe, they don´t read Uncle Scrooge Comics !
More information about the DCML