ENC: Editora Abril and Disney Brasil sites

asaramelli asaramelli at ig.com.br
Fri Dec 8 21:56:55 CET 2006

Hi Arthur, Hi all friends ! 

Here in South, we have the same situation for the brazilian Disney comics 
The "Abril Jovem" site appearence is very poor and the Disney comics are 
dimmed by many other products for very young childrens, female, and 
cinema-related products. 

Compare this : 

Last year, I wrote for the Ed. Abril and I reported another 
problem:  You have the option to sign a newsletter, but the problem is the 
newsletter never was sent. After my contact, they really sent five or six 
newsletters, but the Disney comics were not the evidence products ! 

They also opened a space for short news, but it is used for the most part of 
the time for notice related with Disney cinema, not for comics. 

The situation for the Disney Brasil Site is nonsense worst. 
While you have a very good comics area with a Duckburg simulation in the 
Disney Italia, we see a very small area for Disney comics in Brazil. And 
even the covers are not changed since December 2005 ! 


So, the marketing improvements are needed not only for the USA, 
The lack of attention with the fans of Comics Disney of North and 
South Americas is incompressible ! 

São Paulo 

Arthur wrote : 

I'm saddened to hear all the problems that Gemstone faces and the 
cancellation of some of their titles. I really appreciate all the work the 
Gemstone staff has done to bring us these great comics. 

One way that Gemstone could improve the marketing of their comic books is to 
make their website more child friendly. When you google "disney comics" the 
Gemstone site is the first one to come up. That is great! However, the site 
is not at all geared at kids. The homepage has been the same for years and 
the opening sentence reads "Gemstone Publishing, through a licensing 
agreement with Disney Publishing Worldwide, is offering a variety of comic 
books featuring Disney's line of standard characters." Do kids really care 
about the licensing agreement and that the comics contain 'standard 
characters' ? 

Compare this to for instance: 


These sites are flashy and contain games and up-to-date information about 
upcoming issues. If kids see this it will make them nag their parents to get 
them a subscription. 

Note also that some of these sites are part of the local official Disney 
websites. I understand it may be difficult to get a section onwww.disney.com 
dedicated to Gemstone's comics, but they should at least be listed at 
http://disney.go.com/disneybooks/index.html to offer more exposure and show 
the world there is more to Disney publications besides the Cheetah Girls and 
Kim Possible. 

Kind regards, 

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