<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV>I guess I would describe Gladstone's efforts as resuscitation more than anything else. We really were trying to see what life the ol' dog still had in her. Disney's mistake was thinking we'd found Ol' Yeller's pups.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Gary</DIV><DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">On May 17th, Jonathan H. Gray wrote:</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 13.0px"><BR></P> <BLOCKQUOTE type="cite"><P style="margin: 0.0px 0.0px 0.0px 10.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">Disney sees this success, says "Hey, we can do this ourselves and get</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 10.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">more of a cut on this revenue!" takes it, and tries to change the</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 10.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">formula entirely (going back to "if it aint broke don't fix it")</FONT></P> </BLOCKQUOTE><P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 13.0px"><BR></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">I'm going off on a tangent here, but... Many times, the phrase "if it ain't</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">broke, don't fix it" has been used to excuse doing absolutely nothing. If</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">you don't continuously freshen up the creative property you're working</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">on, it will stagnate and eventually fall apart.</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 13.0px"><BR></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">That said, overall I preferred Gladstone's method of "fixing" the earlier Whitman editorial standard to Disney's method of "fixing" the Gladstone editorial standard (which I don't feel was as necessary).</FONT></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 13.0px"><BR></P> <P style="margin: 0.0px 0.0px 0.0px 0.0px"><FONT face="Helvetica" size="3" style="font: 12.0px Helvetica">Lars</FONT></P> </BLOCKQUOTE></DIV><BR></BODY></HTML>