<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV>Joe,</DIV><DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><FONT size="3"><FONT face="Times New Roman"><SPAN class="Apple-style-span" style="font-family: Times New Roman; ">Another downside to the trade paperback is that, unlike the periodical that is published in series, an isolated TPB is easier to ignore.</SPAN><SPAN style="mso-spacerun: yes; font-family: Times New Roman; "><SPAN class="Apple-style-span" style="font-family: Times New Roman; "> </SPAN></SPAN><SPAN class="Apple-style-span" style="font-family: Times New Roman; ">By this, I mean that, if you’re going to buy UNCLE SCROOGE # 380 and # 382, you are not likely to skip # 381 regardless of its contents.</SPAN><SPAN style="mso-spacerun: yes; font-family: Times New Roman; "><SPAN class="Apple-style-span" style="font-family: Times New Roman; "> </SPAN></SPAN><SPAN class="Apple-style-span" style="font-family: Times New Roman; ">The periodical fosters a “gotta get ‘em all” mindset in its loyalists that the TPB does not.</SPAN></FONT></FONT></SPAN></BLOCKQUOTE><DIV><BR class="khtml-block-placeholder"></DIV>The thing about TPBs is they have a longer shelf life in the marketplace, and for that reason alone tend to sell a higher percentage of the print run than periodicals. This is a very compelling reason for comic book publishers to do TPBs.</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>Gary</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV><BR class="khtml-block-placeholder"></DIV></BODY></HTML>