2 billion Di$n€y readers?

[Søren Krarup Olesen]

TEEMU:

> You see?! Something is wrong. What does 1 million every *week* mean, does
> it mean 52 million people in Finland read this every *year*? :-) If not,
> why state the "every week" or "every year" then?

> Now what was my point? Sorry, I lost my trail of now. I guess I was saying
> that the one-third of world's population picks up and reads some sorta disney
> product during a year doesn't sound funny to me.

Funny? :-) Well, no, but it's probably wrong. Who would they be? Chinese, Indian,
African? (just to mention continents and countries with high polulations). Don't
think so. IMO it all corresponds to saying that my light bulb uses 100W per week
but yours uses 25W per year. Such statements are both wrong and very misleading.

If someone said, that last year the "Anders And & Co." (Danish) was read and
bought by say 100000 people, I wouldn't disagree, although I don't know the
exact figures of course. However, this is not the same as "100000 people in
Denmark read AA&Co. every year" or (worse) "AA&Co. is read by 100000 Danes
per year".

> Did I understand that 2 billion bit wrong? If so I apologize; I been working
> the graveyard shift last two weeks. It's starting to make me dizzy.

:-) 2 billions is 2000 millions, and I still wonder who actually publishes those
many issues. Let's just assume for fun that Egmont publishes one tenth of that
worldwide, which brings us down to 200 million issues. I think Egmont would be
more than happy to do so (or to have done so), but it is not a realistic figure.

I wonder how many issues have been published worldwide in total during the last
fifty years. Probably not even 1 billion, so...you see, we have a problem.

Søren