Developing a new readership for the Gemstone comics

[Nancy McCallum]

Yesterday I made my bi-weekly pilgrimage to my local comic shop and was 
disheartened to see a box of about 30 Gemstone’s free Comic Book Day comics 
sitting by the counter.  When I asked the clerk about it he responded that 
they literally couldn’t give them away.  That no one was interested in them. 
  This leaves me to wonder how Gemstone is planning on marketing their new 
line of Disney comics.  At one point some one from Gemstone said they were 
going to try to place the new line in stores such as Wal-Mart and other 
chain stores in order to boost circulation.  How are these plans going?
I am very worried that there is a lost generation or more accurately 
generations of Americans who have no sense of history or connection with 
Disney comics and that without the infusion of new blood Gemstone cannot 
possibly survive just selling to the nostalgic geriatrics like myself.

Rob McCallum

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