A question about Disney comics in the US

[Olivier]

Hi!

Dean:
>>From what I am reading on the list, the basic reason given that Disney comics
>>may not come back is that Disney doesn't feel like they could make enough
>>money from giving
>>Even if Disney doesn't make a single cent from it, wouldn't they still come out
>>"ahead" in the sense that the new Disney comics in stores would be a
>>form of free advertisement for Disney and the Disney characters?

Also, what if  the publisher loses money? Disney doesn't lose anything; on the contrary, it's pure
profit: they just sell the license and let the publisher take the risks.
I really do not understand the people in charge.

Olivier