TPBs

[Gary Leach]

Joe,

> Another downside to the trade paperback is that, unlike the  
> periodical that is published in series, an isolated TPB is easier  
> to ignore.  By this, I mean that, if you’re going to buy UNCLE  
> SCROOGE # 380 and # 382, you are not likely to skip # 381  
> regardless of its contents.  The periodical fosters a “gotta get  
> ‘em all” mindset in its loyalists that the TPB does not.

The thing about TPBs is they have a longer shelf life in the  
marketplace, and for that reason alone tend to sell a higher  
percentage of the print run than periodicals. This is a very  
compelling reason for comic book publishers to do TPBs.

Gary


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